In April, Fixeeze appeared on Channel 4’s Buy It Now, the new show that allows inventors to pitch their products to a live audience of 100 shoppers and a panel of retailers, all ready to buy and place orders.
Daniel Lack, Fixeeze’s inventor, presented Fixeeze in the 90 second time slot and immediately got the Buy It Now audience on side, with shoppers loving the simplicity of the product and it’s low price point.
The panel of retailers, including Ken Daly, CEO of JML and Fran Busby, MD of Ideal World, were all keen on the product and orders of 3000 units were placed live on air to showcase Fixeeze within their existing product stables.
Brian Connolley, the host of Buy It Now, said he thought Fixeeze was a great product and encouraged the audience to deliver their positive feedback and thoughts live on air.
Daniel said “Seeing real people provide positive feedback and spend money on our product is such a massive thrill. It makes me realise that the problem exists and we have found a real solution that people want and need, which is just great.”